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This web site coolingmedia.com had the following on the web site, "Increase efficiency of your evaporative coolers." Our analyzers noticed that the webpage said " High efficiency cooling, superior performance." The Website also said " Fast shipping, Competitive Pricing, Excellent Customer Service. Unique features, flame retardant materials. Cooling Media Your Trusted Source for Munters. CELdek evaporative media is made from a specially engineered cellulose paper that is chemically treated to resist deterioration. Aspen pads have a lower efficiency rating than cellulose media like CELdek or GLASdek." The website's header had cooling as the most important optimized keyword. It is followed by evaporative, evaporative cooling, and evap media which isn't as ranked as highly as cooling. The next words coolingmedia.com used was celdek. glasdek was included but will not be seen by web crawlers.